"A click-worthy title is actually worth a lot more than just a perfectly keyword-targeted title."

Rand Fishkin,

"The success of a page should be measured by one criteria: Does the visitor do what you want them to do?"

Aaron Wall,

"Everything you do has to drive content, and the rest takes care of itself."

Chris Bennett, 97th Floor

"Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic."

Adam Audette, Merkle|RKG

"Running with the herd is not always a great idea; be unique, and the links will come."

Debra Mastaler, Alliance-Link